Our Story

1998
- Auctiva.com, founded by Jeff Schlicht as an eBay auction management system
- Jeff came up with the idea for the software after spending countless hours trying to post miscellaneous “goods” from around his apartment on eBay.
- Goals: make it easy and fast!
1999
- Auctionwatch.com, an early online aggregator is founded and launched by Rodrigo Sales
2001
- The company officially changes its name from Auctionwatch to Vendio, which in Latin means "to sell"
2009
- John Caplan & Kevin Ambrosini founded The OpenSky Project with the mission to "Empower the World’s Entrepreneurs"
- Hired 15 college interns in a shared office space
2015
- Acquired Auctiva, Vendio and 11 Main
- Took investment from Alibaba Group
- Formed transformative distribution partnerships
2016
- Acquired Storenvy and Dot & Bo
- Developed global B2B strategic plan with Alibaba
2017
- Alibaba Group acquired majority stake
- Launched ICBU initiative
2018
- August - Alibaba wholly acquires OpenSky, Inc.
- November - Alibaba.com North America and MoreCommerce Inc. are born
- Michael Schnapf becomes CEO of MoreCommerce Inc.
2020
- Michael Schnapf acquires 100% of MoreCommerce as a U.S. Company
- MoreCommerce expands the Marketplace Selling business to include, eBay, Amazon and 9 other selling channels
- MoreCommerce opens new Corporate Office in Fort Washington, Pennsylvania
2021
- Storenvy relaunches with a new UI, the purchase of store domains, and AfterPay
- Auctiva launches a MoreCommerce Integration as well as Facebook Selling
- MoreCommerce launches Shopify Integration for products, orders and order status